Plume Nourish & Define Brow Pomade is best applied with the Plume angled brow brush.
Dip: To ensure even application, dip brush into the pot and swipe against skin or inside of cap to remove excess.
Apply: Apply to brows with the angled brow brush - a little goes a long way.
Blend: After applying color, use the spooley end to blend the color into brows.
After the birth of her first child, Plume Founder and First Lady, Lauren Bilon, suffered from significant hair and eyelash loss. Her lashes regrew with a pharmaceutical product, but she endured dangerous side effects including discolored eyelids, burning skin, and blurred vision. To salvage her eye health, she turned to glue-on false eyelashes, but those led to a severe and painful eye infection. Disenchanted by her options, Lauren took the reins.
Lauren had a vision: to collaborate with Mother Nature to create a safe way for women to enhance and protect their lashes.
Through extensive research, she achieved dramatic eyelash enhancements from a host of natural ingredients. However, many of the ingredients were hard to find, required refrigeration, perished quickly, and refused to mix together. Lauren partnered with leading natural and organic cosmetics formulator Irene Schnell. A certified Master in Fragrance & Cosmetics science (EFCM), Irene transformed Lauren’s carefully curated ingredients into an all-natural, long-lasting, preservative-free, safe, and effective formula.
Through the power of women and Mother Nature, Plume Lash and Brow Enhancing Serum was born.
this is a keeper! though does not take much of the pomade with each application so should last a while. I have very light brows and bought the blonde. they are also thin. I use this a little differently than the package says in that I brush the pomade on in the reverse direction of brow growth so covers the hairs and a bit more subtle. then use the comb to shape. they definitely look and feel more full. as to whether it stimulates growth, shall see.