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Sappho New Paradigm is a natural and organic cosmetic brand focused on developing a luxury line free of synthetic preservatives known or strongly suspected of being carcinogens. Founded by Emmy nominated makeup up artist JoAnn Fowler and developed with experts in the field of green formulation, Sappho New Paradigm offers formulations which blend impeccably with all skin types. Created with the finest certified organic ingredients, infused with phyto-nutrients & tested by professional makeup artists, the performance of this line is what will thrill and amaze. Fiercely independent, Sappho New Paradigm values ethical business, transparency of ingredients, honesty & authenticity. We stand for the ethical treatment of humans & animals and we promise to get greener as we grow. We love & support everything creative.